Most people don't choose a coaching qualification. They get sold one.
Somebody mentions Level 7 in a LinkedIn post, it sounds more impressive than Level 5, and before you know it you're three grand down on a Master's-level qualification that turns out not to involve any actual coaching. Or you go the other way, talk yourself out of the level that was right for you because a course page made it sound basic. Either way, you've spent money and months on the wrong thing — and the awarding bodies don't make it easy to tell the difference.
First, who's telling you this? I'm Alison May. I run One Life Coaching with Dr Neil McLatchie, and together we deliver the CMI Level 5 Certificate in Professional Coaching Practice. So yes — full disclosure — I've got a horse in this race, and you should read everything below with that in mind. But I'd far rather you picked the right level and the right provider than handed us three grand for something that doesn't fit. Nobody wins that way.
So here's the straight version — what Level 5 and Level 7 actually are, where they overlap, and how to work out which one you need. Grab a brew; there's a bit to get through.
The 30-second answer
Level 5 makes you a competent, practising coach. It's a practitioner qualification — you learn to coach, and (with the right provider) you coach real people while you learn.
Level 7 is Master's-level — and it's really two different things depending on the awarding body. With ILM, Level 7 is the practitioner qualification grown up: you're coaching senior and executive clients, with a lot more required practice. With CMI, Level 7 changes direction entirely — it's strategic and organisational, about embedding coaching across a business, and it requires no hands-on coaching practice at all.
For most people — whether you want to become a coach or simply lead like one — Level 5 is the right place to start. Level 7 is for a narrower set of circumstances, and we'll get to exactly what those are.
Level 5 isn't only for people who want to be coaches
It's worth clearing this up early because it can quietly put off exactly the people this qualification is designed for. The word "practitioner" can make it sound as though Level 5 is only for people who want to set themselves up as professional coaches and coach full-time. In reality, that's not the case at all.
Yes, it's for people who want to become coaches, and for people already coaching who want a proper qualification behind them. But it's just as much for leaders and managers who have no intention of ever calling themselves a coach and simply want to lead differently. Coaching skills are leadership skills. Learning to ask instead of tell, to actually listen, to develop your people through better conversations rather than just handing out the answers — that changes how a team performs, whether or not the word "coach" ever appears in your job title.
So if you've been wondering whether a coaching qualification is a bit much for someone who just wants to be a better manager — it isn't. Same skills, deployed differently. Plenty of our learners never take on a single coaching client; they take what they learn straight back into the way they run their teams. That's exactly what we built it for.
What the levels actually mean
Both sit on the same Ofqual-regulated framework (the RQF), so the numbers aren't marketing — they mean something specific.
Level 5 is pitched at the academic standard of a foundation degree, an HND, or the second year of a bachelor's degree. It's where you build the skills to practise competently.
Level 7 is Master's level — the same standard as a postgraduate certificate or diploma. It's for advanced practice or strategic work.
The trap is reading "Level 7" as simply "better." It isn't better, it's further along a particular path — and as you're about to see, the two awarding bodies don't even agree on which path that is. A higher number means more advanced and more demanding. It does not necessarily mean more useful to you.
The bit nobody tells you: the two bodies go in opposite directions at Level 7
This is the part that trips people up, and almost no provider spells it out.
With ILM, the journey from Level 5 to Level 7 is a straight line. Level 5 is Effective Coaching and Mentoring — practitioner. Level 7 is Coaching and Mentoring for Executive and Senior Level — still practitioner, just with more senior clients and a lot more required practice. Same craft, bigger stage.
With CMI, the road forks. Level 5 is Professional Coaching Practice — practitioner, hands-on, about your skill as a coach. But Level 7 is Leadership Coaching and Mentoring — and every unit is strategic and organisational: developing a coaching strategy, embedding coaching across an organisation, coaching policy, the strategic impact of coaching. It's a qualification for the person designing an organisation's coaching culture, not the person sitting in the room coaching.
The counter-intuitive result: CMI Level 5 is more about practical coaching than CMI Level 7 is. If you want to deepen your craft as a coach and you assume "Level 7 is the next step up," with CMI you'd be walking away from coaching practice, not towards it.
| Level 5 | Level 7 | |
|---|---|---|
| ILM | Practitioner coach — Effective Coaching & Mentoring. 18 hrs required practice (Certificate). | Practitioner coach at executive level — Executive & Senior Level Coaches & Mentors. 20 hrs required practice (Certificate), 60 hrs (Diploma), with real senior clients. |
| CMI | Practitioner coach — Professional Coaching Practice. Modular; practice depends on units chosen. | Strategic / organisational — Leadership Coaching & Mentoring. Embedding coaching across a business. No hands-on coaching practice required. |
What makes coaching "executive" — and what doesn't
People imagine executive coaching is a different, more advanced skill. Mostly, it isn't. Active listening is active listening. GROW is still GROW. The core of a good coaching conversation doesn't change because the person opposite you has a bigger job title.
What changes is the context. The stakes are higher. There are more stakeholders pulling in different directions — the client, their boss, HR, the board. Confidentiality gets trickier when you're coaching three people who all report to each other. You need enough business literacy to be credible in the room with a director, and you need supervision that can hold the complexity of what you're carrying.
So "executive" is really a statement about the client's level and the system around them — not a different toolkit. That matters for your decision, because it means the question isn't "am I skilled enough for Level 7?" It's "do I have access to that world, and the credibility to operate in it?"
So should you do Level 7? The honest filters
Here's the thing most course pages won't tell you: neither ILM nor CMI formally requires prior coaching experience to start a Level 7. You don't have to have done a Level 5 first. So "am I experienced enough?" isn't actually the gate. These three questions are the real filters:
Can you access senior or executive clients? This is the big one for ILM Level 7. The Certificate requires a minimum of 20 hours of coaching with executive or senior-level clients (the Diploma, 60 hours). If you can't realistically get two or three senior people to coach, you can't complete the qualification — full stop.
Do you have business credibility? Coaching at executive level means being taken seriously by people running organisations. That usually comes from having operated at a senior level yourself, or from real commercial experience. Without it, you can struggle even if your coaching is excellent.
Are you ready for Master's-level academic demand? Level 7 is postgraduate-standard writing and critical analysis. That's a real step up from Level 5, and it's worth being honest with yourself about whether you want to spend your energy there.
If you're nodding along to all three, Level 7 may well be right. If any of them give you pause, Level 5 is almost certainly the better starting point — and you can progress later, with experience behind you.
Two things to watch with Level 7
CMI Level 7 is not a practitioner qualification. I'll say it plainly, because it caught me out personally. I did my own CMI Level 7, and I got lucky — my provider mandated 40 hours of coaching practice, so I came out of it genuinely able to coach. But here's the catch: CMI didn't require those 40 hours. That was my provider going above and beyond. The qualification itself is about coaching strategy at an organisational level — and at the time I did it, I wasn't responsible for building a coaching culture in an organisation, which is exactly what it's designed for. So strategically, it was the wrong course for me. I learned to coach almost by accident, off the back of a provider who chose to add the practice. Don't bank on that happening. You can complete a CMI Level 7 without ever coaching a soul. If your goal is to become a better coach, it's the wrong-shaped qualification — not a worse one, just the wrong shape.
ILM Level 7 needs genuine executive clients. The practice requirement is real and non-negotiable — 20 to 60 hours with actual senior people. If you're not currently positioned to source those clients, this is a hard barrier, and it's better to know that before you enrol than three months in.
Coming back to Level 5 — and which body
For most people reading this, Level 5 is the answer. And at Level 5, both CMI and ILM are genuinely good — they're equivalent in academic standing and both recognised by the EMCC, ICF and AC. The differences are about flavour, not quality.
CMI Level 5 is modern and modular, with a broad content base (positive psychology, neuroscience, NLP, Gestalt, narrative approaches) and it's mapped to the Level 5 Coaching Professional apprenticeship standard (ST0809). You get free CMI Affiliate membership while you study.
ILM Level 5 is more fixed and standardised — three set units, more mandated practice (18 hours for the Certificate, 54 for the Diploma), and supervision built into the qualification. You get Affiliateship of City & Guilds and the AfCGI post-nominals.
There's one quirk worth knowing on the CMI side, because it directly affects how much coaching you'll actually do. CMI Level 5 is modular, so practice depends on which units your provider picks. There's a dedicated practice unit (Unit 534), which requires two coaching assignments of at least three sessions each — roughly six to nine hours, plus observation. But most providers deliver only the knowledge units (531 and 532), which mandate no practice whatsoever. That's how you end up with people holding a CMI Level 5 who've never actually coached anyone.
I've written a full, side-by-side breakdown of CMI vs ILM at Level 5 — including a 15-question checklist to interrogate any provider — over here: ILM vs CMI Level 5 Coaching Certificate: An Honest Comparison. If Level 5 is where you've landed, read that next.
(One bit of timing worth flagging: the Level 5 Coaching Professional apprenticeship is being defunded from September 2026. If you were planning to go the apprenticeship route, that option is closing — which makes a self-funded or employer-funded Level 5 the realistic alternative.)
Where we fit in
I'll keep this short, because the point above does the real work. We built our programme specifically to close the practice gap that most CMI Level 5 providers leave open.
You take the CMI Level 5 Certificate (Units 531 and 532) — and then, rather than stopping at the knowledge, we add a minimum of 10 hours of real coaching, mapped against the EMCC competency framework. You get monthly group supervision (which I lead), rotating peer-coaching pairs between workshops, and observed coaching demonstrations in your final workshop. Cohorts are capped at 10, you get an AI learning assistant to practise and reflect with between sessions, and you join an alumni community at the end.
In other words: CMI's content quality, with more practice depth than even the providers who include Unit 534's bare minimum — and proper supervision, which none of them are obliged to give you. This comes straight from my own experience. I learned to coach because a good provider made me practise and watched me do it. That stuck with me. It's why we won't sign anyone off as a coach we haven't actually seen coaching.
How to actually decide
Strip away the logos and it comes down to one honest question: what do you actually want to do with this?
If you want to lead better — to bring coaching into how you manage your team, without ever becoming a "coach" — that's Level 5. It's the most common reason people come to us, and we built the programme with you firmly in mind.
If you want to become a coach — internally, freelance, or alongside your role — start at Level 5 too. Pick the provider as carefully as the awarding body, ask hard questions about real practice and supervision, and progress to Level 7 later if and when you've got the client access and the appetite for postgraduate study.
If you want to design coaching strategy across a business — CMI Level 7 is built for exactly that, and it's a strong choice for the right person.
If you want to coach senior leaders specifically, and you can already reach those clients — ILM Level 7 is the practitioner route that takes you there.
And if you're still not sure, that's normal, and it's exactly the kind of thing worth talking through before you spend anything. We'd far rather have an honest twenty-minute conversation than sign you up to the wrong thing.
Our programme at a glance
CMI Level 5 Certificate in Professional Coaching Practice. Six months, fully online, one cohort a year capped at 10 learners, starting October 2026.
£3,000 Early bird — book before 1st September (£3,500 standard). Payment plans, group discounts and a small number of bursary places available.
If you'd like to talk through which level is right for you — for yourself, your team, or your organisation — get in touch at hello@onelifecoaching.co.uk.
Ali May, CMI Level 7 Coach — Co-founder, One Life Coaching

